Najmaa, car insurance acquisition
Scorecard
Budget and pacing
Always-on daily budgets paced per calendar month: Meta A$200 a day, Google Ads A$100 a day, from the flight start.
Cumulative spend vs even pace
Google Ads
Meta
Weekly performance
Monthly performance
Daily trend
Every day of the flight. Spend as bars (Meta and Google), leads and purchases as lines on the right axis.
Meta funnel
Impressions to purchases for the selected range (leads, then initiate checkout, then purchase), with step conversion rates. Bars use a compressed scale.
Meta credits view-through conversions (1-day view), so a later step can exceed an earlier one.
Creatives
Selected range, ads combined across ad sets. Live ads first, then paused, each by spend. Recommended actions are a starting point for the media buyer.
Creative engagement
Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of video plays.
Google Ads Account
Impression share is rolled up through eligible impressions, never averaged. Google caps reported values (below 10% shows as 9.99%, lost share above 90% as 90.01%), so extremes are approximate.
Search terms
Google hides low-volume search terms, so search-term totals sit below campaign totals.
Campaign status (last 2 years)
Website GA4 Not connected
Account and delivery health
Status covers ads that delivered in the last 30 days plus those known at the last snapshot. Meta's rejection reasons and Account Quality restrictions are not in the Windsor feed, so check flags in Ads Manager and Account Quality.